Understanding the make-up of your customers and their specific requirements is an important part of delivering excellent customer services.
For sight-impaired customers, it is vital that you have considered how your written materials meet their needs.
One way in which you can do this is to produce your information in clear print. Clear print is an inclusive approach to print design that can help you to reach as wide an audience as possible by taking into consideration the needs of partially-sighted people when designing all print material.
The Royal National Institute for the Blind (RNIB) offers a set of guidelines on clear print, and the checklist below enables you to review all your print material against it to ensure that it complies with the guidelines.
Assess your publication in relation to the following questions. The answer to all of them should be ‘yes’. If you have answered ‘no’ to any of them, you will need to make the appropriate changes to your print material to make it an effective clear print document.
|Is the typeface at least 12 points or above?|
|Does the text contrast clearly with the background?|
|If the type is reversed, does it contrast sufficiently with its background? Is it big enough?|
|Is there enough space between each line of type?|
|Is the typeface either roman, semi-bold or bold?|
|Have you avoided using capital letters in whole sentences?|
|Are the numerals clear?|
|Have you avoided splitting any words between lines?|
|Is text unjustified, aligned to the left margin?|
|Have you avoided leaving uneven gaps between words or letters?|
|Have you avoided centre alignment of text except in titles?|
|Are there 60-70 characters per line (unless you are using columns)?|
|If using columns, is there enough space between columns?|
|If using columns, does the text follow easily from column to column?|
|Is the page layout clear and unfussy?|
|Is there a contents list?|
|Are page numbers and headings consistent and in the same place on each page?|
|Is there a space between paragraphs?|
|Is text set horizontally?|
|Have you avoided setting text around illustrations? (This can be confusing.)|
|If the reader needs to write on the page, is there enough space?|
|If there are images, are they clearly defined and easy to read?|
|Are images clearly separated from the text?|
|Is the paper matt? (Avoid very glossy paper.)|
|Is the page a size which is easy to handle?|
|Is the document laid out in such a way that folds will not obscure the text?|
|Can the document be flattened, so it can be placed under a scanner or screen magnifier?|
 Information from the Royal National Institute for the Blind. Available at: https://help.rnib.org.uk/help/newly-diagnosed-registration/registering-sight-loss/statistics.
Reproduced with permission of RNIB. For up-to-date best practice information visit www.rnib.org.uk