The Generation Game: How to Win with Centennials
May 26, 2020
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By 2025, Centennials will account for 30% of the global workforce, jumping into the workplace melting pot of Traditionalists, Baby Boomers, Gen X and Millennials. This article may be something to share with employers you work with.

Their expectations? High.

Their brand loyalty? Low.

But your rewards for winning them over could be huge.

Here, we reveal everything you need to know about this exciting new wave of workers, shoppers and future-shapers to help you prepare your business for long term success.

How well do you know your generations?

Generation Born
Centennials/Gen Z After 1996
Millennials/Gen Y Between 1977 – 1995
Generation X Between 1965 – 1976
Baby Boomers Between 1946 – 1964
Traditionalists or Silent Generation Before 1945

Centennials will soon enter the job market. So, what can you expect from them and how do they work?

How do Centennials work?

They’re multi-multi-taskers: Switching between screens comes naturally to Centennials, which means they are pro-multi-taskers. They are able to juggle multiple projects at one time, without sacrificing the quality of their work – all the while, mastering a work/life blend.

They’re glued to their phones: Employers shouldn’t be worried if Centennials are on their phones all day – it’s their default position for communicating with colleagues, taking notes and doing research. Read more